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Lana Dumitru is a designer and digital artist awarded by Forbes with "the best young Romanian fashion designer" award. Her eponymous label and design studio is currently based in Lisbon.

Lana has finished her research in London and earned a PhD in Digital Arts and Fashion.

You can consider LD an artist manifesting her beliefs through design and fashion as you would find Lana’s clothing in an art gallery or in a museum but also in a shop. 

Her original style comes from the fact that she designs all her visuals and patterns, transforming pure white fabrics into strong unique conceptual pieces through the means of digital printing, laser cutting and digital prototyping. The Lana Dumitru Design Studio is collaborating for more than 10 years with other brands, companies, doing bespoke and commissioned work, artistic collaborations, textile design, new media, digital design and so on. 


Lana is the first Romanian designer to oficially collaborate with Puma in a custom print jacket coined “T7 Etno Shake Puma by Lana” and with many other international brands and companies. 


She was included by Forbes in Top 30 under 30 entrepreneurs and her work has been showcased at London Fashion Week/International Fashion Showcase, Strasbourg Fashion Week, Holon Design Museum, Kalmar Art Museum and Malmö Design Centre Sweden, Salone del Mobile Milano, Horniman Museum London, National Village Museum Bucharest, Cultural Institutes, Art Galleries, Design Weeks around the world and more.


In 2017, Lana co-founded the brand Foræva together with  architect Vlad Tenu, dressing artists like Bjork and working with brands like Swarovski International.

With many collections in her portfolio which have consisted, until now, in “wearable opinions”- as she describes her clothes- Lana has won the jury’s appreciation in various design competitions: Puma Creativity Award, Pasarela/Institut Francais de la Mode contest finalist, Elle Decoration- Design of the year nominee- Lana for Photoliu, Young Creative Chevrolet Award-Romania, product design awards, etc. and added to her credentials the quality of being a previous member of the digital design team for Mary Katrantzou in London. 

Newspapers and magazines like Vogue, New York Times, La Repubblica etc. published her works.

Lana Dumitru is a Romanian fashion designer who creates surreal futuristic clothing. the majority of her work addresses the hyper saturated digital age of information. Things get meta with garments made up of repeated images of her models wearing pieces she designed. Seen elsewhere are giant zippers that are printed and non functional. Her collections combine the stunning and the absurd as a way to revitalize. Lana's models are wearing her influences on their sleeves and helping to push the boundaries of the fashion world.
Romanian Fashion designer Lana Dumitru is using weird and photorealistic prints to create her amazing collection. She creates unique surreal futuristic clothing with references to to Dali and O'Keeffe.
Young Romanian fashion designer Lana Dumitru has been busy experimenting with camouflage, modern technology, and traditional patterns. So far this fusion of ideas is working a treat. Ideas range from a bizarre Facebook Dress, featuring her own profile, to a more wearable line called Romanian Apparel that turns traditional Romanian patterns into pixilated form.
However, Lana's success as an innovative designer is anything but sluggish. Even though she's still a student , she has already become internationally recognized for her collections that fuse camouflage, technology, and old-world traditions together.

Romanian designer Lana grabbed our attention earlier this year with her redesign of Puma's classic T7 jacket. Her latest collection is a real head-turner, inspired by quirky Romanian attraction The Merry Cemetery, where graves are marked with lively, radiant stones.

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