LANA X PUMA 2013

LANA X PUMA

 

   Etno Shake is a Romanian traditional take on the iconic Puma T7 Jacket, a folklore-inspired pattern coming from the old village heritage.
   The Puma store selling the jacket was decorated with the Romanian pattern used by Lana, with traditional carpet at the entrance and rural masks on the mannequins. 
   After 63 days of huge buzz, over 540.000 people got to see the PUMA T7 as the jacket with a classic shape that has an infinite number of designs. Lana, ranked 2nd in PUMA's creative competition, succeeded to receive lots of requests from different young people willing for wearing her jacket. That's why PUMA has created a limited edition "PUMA T7 Etno Shake" available exclusively in PUMA Stores. Lots of artists wanted to wear this lovely jacket, showing the versatility of it.

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© Lana Dumitru 2019

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